Tradition & Philosophy of Hotel Sacher in Seefeld

Sacher History & Philosophy

What makes a house more than a hotel is seldom tangible. At Alpin Resort Sacher, it is the sum of lived tradition, Austrian hospitality and the unwavering pursuit of excellence. For over seven decades, this house has grown – in its history, its values and its standards. Get to know us.

Living tradition since 1950: From Tyrolean hideaway to the highest Sacher hotel - Sacher Seefeld

Living tradition since 1950

From Tyrolean hideaway to the highest Sacher hotel

Some houses tell their story through their architecture. The distinctive M-shaped gable silhouette of Alpin Resort Sacher reflects the initial of the family name of Hilde and Fritz Mauthner, who in 1950 laid the foundation stone for a house with character with the purchase of Pension Britannia in Seefeld. A pioneering spirit, passion and the unshakeable belief that true hospitality never stands still have shaped this house to this day.

The History of Hotel Sacher in Seefeld
1928 How it all began - Sacher Seefeld

1928
How it all began

British national Henriette Clements acquires the first plot of land on the Geigenbühel. Plans are drawn up for an elegant country house featuring an English-style concert and tea room, as well as a stylish American bar.

1929 The Hotel Britannia - Sacher Seefeld

1929
The Hotel Britannia

Henriette Clements opens the Hotel Britannia, the foundation of today’s Alpin Resort Sacher. From its first winter, it attracts an international clientele from business, aristocracy, and the arts.

 

1950 The new owners - Sacher Seefeld

1950
The new owners

Fritz Mauthner and his wife Hilde acquire Pension Britannia. Following an extensive renovation, it is transformed into ASTORIA, one of Tyrol's most modern and renowned hotels.

1953 Ahead of its time - Sacher Seefeld

1953
Ahead of its time

With Tyrol’s first indoor hotel pool, the ASTORIA sets new standards. International recognition and its legendary pirate parties make the hotel famous far beyond the region’s borders.

1960 - 2000 Open to new ideas - Sacher Seefeld

1960 - 2000
Open to new ideas

Four decades of continuous development shape the ASTORIA. Renovations, expansions, and new ideas ensure its position as a stylish trendsetter in Alpine hospitality.

 

2003 Relax & Spa - Sacher Seefeld

2003
Relax & Spa

A spa area of around 2,000 m² opens, featuring pools, saunas, and relaxation areas. The hotel evolves into the ASTORIA Relax & Spa Hotel, significantly expanding its wellness offering.

2015 Family-run - Sacher Seefeld

2015
Family-run

Elisabeth Gürtler, daughter of Hilde and Fritz Mauthner, takes over the ASTORIA Resort, continuing the family tradition. A natural swimming lake, infinity sports pool, and saline whirlpool expand the aquatic experience.

2019 Restaurants - Sacher Seefeld

2019
Restaurants

With “Der Max” and “Salon Ferdinand,” two exceptional restaurants open their doors. Since then, outstanding cuisine and regional refinement have defined the resort’s culinary offering.

2023 The Leading Hotels of the World Alpin Resort Sacher - Sacher Seefeld

2023 The Leading Hotels of the World Alpin Resort Sacher

is welcomed into The Leading Hotels of the World collection. As one of only eight Austrian members, the hotel underscores its commitment to the highest standards of quality.

2025 Sacher Academy For Better Aging - Sacher Seefeld

2025 Sacher Academy
For Better Aging

With the founding of the Sacher Academy For Better Aging, a new chapter begins. Under medical supervision, personalized longevity programs combine preventive medicine, rejuvenation, and Sacher luxury.

2026 Sacher Event Chalet - Sacher Seefeld

2026
Sacher Event Chalet

The Sacher Event Chalet creates an exclusive venue for conferences and celebrations of up to 180 guests. Alpine elegance, Sacher excellence, and longevity concepts provide a distinctive setting.

Three houses united by one passion: The Sacher brand - Sacher Seefeld

Three houses united by one passion

The Sacher brand

For almost two centuries, the name Sacher has stood for the very best Austrian hospitality has to offer. In 1832, Franz Sacher created the Original Sacher-Torte and thus laid the foundation for a legend. From this culinary signature grew, over generations, a family that today runs three exceptional houses: Hotel Sacher Wien, Hotel Sacher Salzburg and Alpin Resort Sacher Seefeld. Each house has its own soul - all three share the same ethos: personal hospitality, uncompromising quality and the conviction that luxury has its deepest effect when it never imposes itself.

To the Sacher website

In the Sacher houses, we preserve the treasures of the past and infuse them with the spirit of tomorrow.

Sacher Values & Guiding Principles

The dimensions of our philosophy

Dimension 1: The Hardware - Sacher Seefeld

Dimension 1

The Hardware

Alpine timber, Loden fabrics, hand-crafted natural stone and contemporary art define the design of Alpin Resort Sacher. The harmonious blend of Alpine heritage, timeless elegance and exclusive materials creates an atmosphere of warmth and tranquillity – a retreat that combines exceptional comfort with authentic alpine character.

Dimension 2: The Software - Sacher Seefeld

Dimension 2

The Software

Exceptional service, genuine hospitality and the fulfilment of individual guest wishes are at the heart of our philosophy. Our dedicated Sacher Team anticipates your needs with the utmost attention and care. This proactive approach is what distinguishes true Sacher excellence from ordinary service.

Dimension 3: Staying Active - Sacher Seefeld

Dimension 3

Staying Active

Seefeld at 1,200 metres above sea level is a world of inspiration and activity in every season. The daily changing activity programme at the resort, combined with the diverse sporting opportunities of the region, revitalises body and mind while creating a profound connection with the surrounding nature.

Dimension 4: Indulgence - Sacher Seefeld

Dimension 4

Indulgence

Culinary highlights from our award-winning gourmet cuisine and creative cocktails from our hotel bar create exceptional moments of indulgence. With premium ingredients, imaginative creations and meticulous attention to detail, unforgettable “Magic Moments” are crafted to delight your palate.

Dimension 5: Recreation & Healthy Longevity - Sacher Seefeld

Dimension 5

Recreation & Healthy Longevity

In the 4,700 m² spa of Alpin Resort Sacher, relaxation and regeneration unite with modern health expertise. Under medical guidance, the Sacher Academy For Better Aging combines sustainable health promotion with the Sacher philosophy of a life filled with enjoyment – creating your very own “My Longevity in Cozy Luxury” experience.

„Sacher stands for luxury, authenticity and Austrian hospitality. The difference between a good house and a very good one lies in the service – warm, genuine, and infused with one’s own personality, just as one would welcome friends in person."
  • Elisabeth Gürtler
  • Your host
Enjoy exclusive benefits worldwide: Leaders Club - Sacher Seefeld

Enjoy exclusive benefits worldwide

Leaders Club

Since 2023, Alpin Resort Sacher has been part of the luxury hotel co-operation The Leading Hotels of the World. As a Leaders Club member, you benefit from exclusive advantages at over 400 luxury hotels worldwide.

More about Leaders Club

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